Leonard Cohen
- BandMerch developed and operated the touring merchandise for the highly-anticipated Leonard Cohen World Tour, which visited Australia, New Zealand, the United States, the UK, and 16 additional European countires.
- Leonard Cohen is concerned with ethical and social responsibility and wants to minimize the negative impact his merchandise has on the environment. BandMerch is equally focused on social responsibility and gaining access to high-quality products that are proven to be best for the enviroment. For this tour, BandMerch used a range of eco and socially responsible products including carbon neutral, bamboo, and RPET (recylced plastic bottles) garments. BandMerch utilized point-of-sale material displaying the ethical/enivromentally friendly nature of the products to increase awareness and sales.
- The product line consisted of a variety of items including eco-friendly shirts with private label Unified Heart embroidered custom tags, a high-quality jacket, show program, coffee mug, tote bag, silver ring, CD, DVD, keychain, lapel pin, tie, and a hand-numbered, limited edition silk-screened poster.
- The shows took place at a mixture of arenas, amphitheatres, outdoor shows, and stadiums, with capacities ranging from 2,000 to 47,000 people. BandMerch adapted its service offering to coincide with the venue type and capacity, operating up to eight stands and 20 mobile sellers for the bigger shows on the tour.
